Clik here to view.
Is Your Website Missing on Google Local Listings?
We know that Google has been refining its search algorithm so it can return the most relevant results for users. Location is one of the strongest relevance factors, so when we search for something...
View ArticleClik here to view.
How Do You Approach Business Owners on LinkedIn?
Every professional has a LinkedIn account. But do you truly take advantage of it? Most people use LinkedIn to reconnect with people they met through work or networking events. But what if you want to...
View ArticleClik here to view.
How Can You Create an Engaging Law Blog?
For the past year I have worked with Elle on creating blog posts for a local law firm client. We work with the firm’s partners to write posts related to their specialties. The firm benefits from a blog...
View ArticleClik here to view.
How Can a Small Business Compete with a Corporation Online?
May 12th through 17th is San Francisco Small Business Week. We hope you will join the Spicy Spirit team as we visit our favorite small businesses in the Bay Area! This morning we met a prospective...
View ArticleClik here to view.
How Can a Lawyer Become a Subject Matter Expert?
The National Law Review recently posted Stephen Fairley’s six tips for legal marketing. Today we’ll go over Stephen’s first point – expert positioning. What is expert positioning? Expert Positioning:...
View ArticleClik here to view.
How Content Marketing is Like a Marathon
As the content developer for Spicy Spirit, my work is creative. In order to be creative, my mind has to be fresh. Which is why training for marathons is perfect for me. One of the best parts of my day...
View ArticleClik here to view.
Marketing During Your Summer Vacation
During these balmy summer months you may be tempted to take a break from your marketing efforts. After all, school’s out, everyone’s in and out of the office, and you’re seeing fewer people at...
View ArticleClik here to view.
Should You Pay for Sponsored Posts on Facebook?
Last year we wrote about Facebook limiting post visibility for business pages. At the time, only 16 percent of a page’s followers see the business’ posts on their news feeds. Recently, a study revealed...
View ArticleClik here to view.
How Can You Connect with Influential Bloggers?
I was first introduced to the concept of professional bloggers when a sock company asked me to review its products for my running blog. Considering I had only been blogging for a few months, I was...
View ArticleClik here to view.
Join Us at the Stanford Drupal Camp!
Interested in Drupal, the open-source content management system powering millions of websites? Join Spicy Spirit Marketing at the Stanford Drupal Camp, the university’s two-day course for...
View Article
